Virgin Atlantic - what’s my issue
As the title explains, in this blog post, I’m going to explain what my issue is with Virgin Atlantic. Now, those of you that follow me on Twitter will know I’ve been somewhat vocal of Virgin Atlantic’s strategy when it comes to Manchester. Some of you may be exasperated with my constant moans, but it does come from a place of concern, as opposed to ‘all out hating’ a brand. what do we know so far? The last 2 years have been trying for Virgin. They have spent that time fighting to survive a pandemic and that did come with costs. And for Manchester, they were the ones to bear a seemingly disproportionate amount of that cost. Routes to Las Vegas, Islamabad and Los Angeles were lost, Barbados went winter seasonal, while routes to Mumbai, Montego Bay and Delhi failed to start. One could also add Boston failed to start if you consider the Virgin/Delta partnership overall. Lastly, the promised clubhouse now looks to be dead in the water (and more on why that’s an issue later) Notwithstanding